ICW used a video awareness campaign to educate the state legislature about the importance of college funding for students attending private schools in Washington state.
How Video Can Help You Become a Better Fundraiser
A local shelter came to us looking for ways to support their largest fundraising campaign in history—a new facility for women and children looking to transition from homelessness to lives of self-sufficiency. Their story is powerful, but they needed a way to tell it more broadly, and that’s how this video was born.
5 Reasons Your Company Stories Aren’t Growing Your Business
You already believe in the power of story. You’ve seen how it can sell, persuade, compel, inspire—even better than a well-crafted argument. But are your stories helping you build your business?
If not, here are some possible reasons—and tips on what you can do about it: