Great Design Is No Longer a Luxury

In some circles, great design is still considered a luxury. But more often than not, this idea is a fatal flaw for a brand.
Today’s consumer has sophisticated visual tastes created by the most creative communicators in the world. Their reference point for this is not just your competitors—it’s every message they get from any industry.
This is why great design is actually a brand differentiator. Great design provides instant visual cues about your brand that affiliate it with other brands familiar to the viewer—allowing them to decide in as little as a second if they want to further engage with you. The more oversaturated people are with information, the more they rely on these cues as short cuts for adjudicating a product or service. It’s simply an efficient way of navigating information.
Here are some common mistakes brands make when they don’t embrace this important truth:

  • Spend heavily on a media buy, but use so-so stock images and design that send the viewer packing after one look.
  • Spend millions on a new building and cheap out on photography. A top-drawer architectural photographer will bring a wow to your image that will pay off handsomely.
  • Invest in new technology or services, then depict them on a visually inferior website.

It’s better to go with less in other areas than to settle for also-ran design.

What Ideas Are Keeping You From Your Big Opportunity?

Thinking outside the box means challenging things you’ve taken for granted. In the case of Benjamin Shine, it meant using tulle (that fabric used for tutus) and an iron to create stunning art. Such an unexpected medium—and yet so beautiful.
What ideas are locking you up and keeping you from discovering an entirely new way of looking at your work?

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Source: Creative Market

How to Boost Your Creativity

We know some of the enemies of creativity—fatigue, stress, long days at work. We’ve all been at the place where even the Jaws of Life couldn’t extract a creative idea from our brain.
But creativity is something anyone can nurture. According to The Energy Project, we can train our brain to be more creative by accessing the “big picture” mode. This happens when we set aside uninterrupted time that allows day dreaming rather than analytical thinking. Think exercise, drawing, music, cooking for pleasure, gardening—or any other restful hobby.
In other words, we need free space for our mind—the kind of thing some of us grew up thinking of as wasted time. We need unproductive moments where the mind is free to explore without the pressure of a deadline or a specified outcome.
The rewards of creativity are energy and great ideas. So go ahead. Schedule some time in your week to let your brain wander and see what happens.