crisis communication

20 Questions to Ask Your Next Communication Candidate—Before You Hire

20 Questions to Ask Your Next Communication Candidate—Before You Hire

Looking to hire a new communication team leader?

Hiring for a communication position—and wishing you could dig a bit deeper than the standard interview questions? You know, the ones that ask about strengths and weakness, career plans, and why they are interested in this particular position.

A Look Inside an Award-Winning Community Awareness Campaign

A Look Inside an Award-Winning Community Awareness Campaign

What goes in to making a campaign that gets noticed—and creates awareness?

Lots of decisions! Here are some of the reasons behind the campaign we created with the Walla Walla County Department of Community Health, as part of their work to prevent suicide, provide access to mental health resources, de-stigmatize mental health issues, create awareness about the dangers of fentanyl, and prevent opioid use.

Trust of CEOs Has Never Been Lower: Here Are 9 Tips on Communicating to Build Trust

Trust of CEOs Has Never Been Lower: Here Are 9 Tips on Communicating to Build Trust

Trust is the currency of leadership. It’s what inspires others to follow, support, and engage in a leader’s vision.

But there is troubling news on this front: this precious asset is in steady decline, with only 37% of the general population saying that CEOs are credible, according to the Edelman Trust Barometer, a global study with 33,000 respondents

This general mindset of distrust filters into the workforce of every organization—even into those with high trust factors. That’s why understanding how to use communication to build trust is such a timely skill to cultivate—and one that almost every leader can improve upon.