Impressions are often formed by things that aren’t actually tied to the quality of our work. Which is why it’s important to pay attention to the signals we project.
Almost everyone has some hesitation when it comes to embarking on a new website simply because for many, it’s unknown territory.
So here are some practical tips about ensuring that your website project gets delivered on time, on budget, and on brand—and makes you the hero!
COMMUNICATION IS A SKILL THAT CAN BE LEARNED! But it isn’t a skill that’s regularly taught in school. Here are some tips and examples to help your team polish up their presentations, learn how to disagree professionally, and level up what people think of them.
What is it about some websites that just instantly feel right—even if you can't quite put your finger on why?
That’s because many of the visual cues are recognized subconsciously, rather than consciously.
A brand is so much more than a logo, name, or visual identity—its what people think about your business, product, or individual. It encompasses every experience, interaction, and message that shapes how someone feels about your brand.
Brands are built one impression at a time and in ways that most people aren’t even aware of.
A new logo can become a memorable, recognized symbol that represents and elevates your brand.
But some logos end up creating negative issues for their brand. They can inadvertently become controversial, be difficult to use, or even convey an undesirable image.
That’s why it’s so important to prevent those problems during the development stage. Here’s a checklist to help you think through all of the possibilities and challenges a new logo can bring.
Graphic standards are designed to create visual cohesiveness for your brand. But their usefulness can vary widely depending on how old they are, how robust they are and how they’ve responded to changes in your world.
Here are six questions to ask to see if your graphic standards are still serving you well—or if they need an update.
