Design, Marketing
Kari Arns
Should You Send a Printed Postcard or an Email? ...

Sometimes the smartest move isn’t another email subject line or boosted post—it’s showing up in someone’s actual mailbox. Direct mail has a kind of presence digital can’t replicated: it interrupts the scroll, cuts through the noise, and lingers on a counter or desk in a way a digital ad never will. When used with intention, it’s less about old-school tactics and more about tactile strategy.

Should You Send a Printed Postcard or an Email? The Answer May Surprise You!
Web, Marketing
Kari Arns
From Clutter to Clicks: How to Build Your ...

An online catalog can either be a brand’s best sales engine—or its fastest way to overwhelm a visitor. The difference is in design and discipline. A great catalog doesn’t just “list products”; it curates them, guides discovery, and makes exploration effortless. If you’re loading dozens (or hundreds) of items, the key is thinking like a shopper, not just a seller as you build your website.

From Clutter to Clicks: How to Build Your Online Product Catalog by Thinking Like a Buyer
Marketing
Kari Arns
Are You Showing Up as the Professional You Are?

There once was a study of doctors and lawsuits, and what it found may surprise you. Those who showed up with their patients in a warm, professional way were less likely to be sued than their colleagues with better outcomes who didn’t exhibit those traits.

Are You Showing Up as the Professional You Are?
Marketing, Social Media
Kari Arns
Big Impact, Small Budget: 30 Low-cost Post ...

Let’s be honest: running a hospital or clinic is resource-intensive. Marketing dollars can feel scarce, and social media often gets squeezed. But here’s the good news—you don’t need a blockbuster budget to create a social media presence that feels professional, engaging, and trustworthy. What you do need is consistency, creativity, and a clear sense of what matters most to your community.

Big Impact, Small Budget: 30 Low-cost Post Ideas for Healthcare Social Media
Design, Web
Kari Arns
75% of People Judge Your Business by Its ...

You only have a few seconds to make a good impression online.

That’s why good, intuitive design is so vital. Humans see thousands of images every day, so you have to give them reason to pay attention to yours. Not only is it about creating a visually arresting look, but good design engages the human brain on a subconscious level.

75% of People Judge Your Business by Its Website—Here's Why Design Matters

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