As a business, it's easy to get caught up in all the messages that we are trying to push out to our respective audiences—the selling and telling of our own story—and forget some of the most basic yearnings humans have.
COMPANY MILESTONES CAN TAKE DIFFERENT FORMS. They can be an anniversary of your opening, the launch of a momentous new offering, or a turning point in your company’s history.
Because they offer a platform to get attention, they shouldn’t be seen as just a chance for a party. With careful thought, they can provide business value and a chance to deliver important messages.
Here’s what a strategic approach to celebrating a milestone or anniversary can do for you.
Creating a winning website is one of the most exciting and high-impact marketing tools you will make. And getting more than you paid for is the best outcome!
As a client, you don't often realize how much you can do to help make this happen. The place to start is with an understanding about how web vendors estimate their costs and manage the project. Your web vendor typically allocates a set number of hours to create your new website.
Image matters. In fact, sometimes it isn’t even the best idea that wins in the marketplace, but the idea that is told in the most compelling way and reaches the right people.
As an entrepreneur or small business owner, it’s impossible to have expertise in every area of your business—legal, human resources, finance, marketing.
Getting Your Annual Report Read (An Illustrated Guide)