Sometimes the smartest move isn’t another email subject line or boosted post—it’s showing up in someone’s actual mailbox. Direct mail has a kind of presence digital can’t replicated: it interrupts the scroll, cuts through the noise, and lingers on a counter or desk in a way a digital ad never will. When used with intention, it’s less about old-school tactics and more about tactile strategy.
An online catalog can either be a brand’s best sales engine—or its fastest way to overwhelm a visitor. The difference is in design and discipline. A great catalog doesn’t just “list products”; it curates them, guides discovery, and makes exploration effortless. If you’re loading dozens (or hundreds) of items, the key is thinking like a shopper, not just a seller as you build your website.
There once was a study of doctors and lawsuits, and what it found may surprise you. Those who showed up with their patients in a warm, professional way were less likely to be sued than their colleagues with better outcomes who didn’t exhibit those traits.
Let’s be honest: running a hospital or clinic is resource-intensive. Marketing dollars can feel scarce, and social media often gets squeezed. But here’s the good news—you don’t need a blockbuster budget to create a social media presence that feels professional, engaging, and trustworthy. What you do need is consistency, creativity, and a clear sense of what matters most to your community.
You only have a few seconds to make a good impression online.
That’s why good, intuitive design is so vital. Humans see thousands of images every day, so you have to give them reason to pay attention to yours. Not only is it about creating a visually arresting look, but good design engages the human brain on a subconscious level.
Your annual report may be your most important communication tool—It offers a snapshot of company performance, shows how you're creating value for your stakeholders, and offers a glimpse into the purpose that drives your organization.
To get the most from your investment, design your annual report as both a marketing tool and a reporting tool that can reach shareholders, employees, and customers.
The days of a one-size-fits-all channel are gone. As many as five generations with diverse communication appetites make up today’s workforce—making the job of the communicator increasingly complex. Some workers are at desks and access email, while others rarely do. Reaching them all requires using a wide range of channels and multiple deliveries of the same message. Here are the most popular channels being used for internal communication.
![17 Top Internal Communication Channels [Infographic]](https://images.squarespace-cdn.com/content/v1/520ae1d7e4b0734e32e175ff/1644349392378-0W244HZWPTH6YYLTJLAD/Internal%2BCommunication-2+comp.jpg)