annual report

10 Ways to Create a Winning Annual Report [and How to Know What Your Reader Craves]

10 Ways to Create a Winning Annual Report [and How to Know What Your Reader Craves]

Your annual report may be your most important communication tool—and for good reason.

It offers an snapshot of company performance, shows how you are creating value for all of your stakeholders, and offers a glimpse into the passion and purpose that drives your organization.

Persuade Shareholders

An annual report is one of a company’s most vital communication tools. The colors, design and images in your annual report should all support your key messages—and should inspire confidence among shareholders and readers alike.

Not sure if your annual report is living up to its full potential?

  • See how it compares visually to your top competitors’ annual reports.

  • Grade your photos. If that’s all the readers see, what would they think about your company?

  • Browse it. If you read only pictures, captions, subheads and headlines, what will you know about your organization?

Need some inspiration? >>  


Dress up your presentation in style to convey confidence and success, like this package we helped develop for a CEO’s presentation at their annual shareholder’s meeting. Energetic colors, bold design and a mix of media—to keep the presentation alive—tell the company’s story and build support.

Presentation Video

2013 Annual Report

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Investor Capacity Folder

Investor PowerPoint Presentation

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Want to inspire confidence? Create a compelling and clear vision? In this package, we’ve helped the client pay attention to these three critical factors:

  1. First impressions. Good design can help you create packaging that instantly conveys your message—without saying a word.

  2. Design. Great design is a strategic advantage. Regardless of your industry, clients expect it—and judge your company by it. Like any skill, great design is best achieved by someone who understands your business goals and who has spent a lifetime perfecting their skills. It rarely pays to risk your visual appearance to a novice.

  3. Attention span. As this gets shorter and shorter, presenters have to make it easier and easier to grasp a message. Variety can help here, too. In this package, we provide a short video to break up the in-person presentation. Video is a great way to add punch to any presentation, as it engages more of the senses with music and arresting images.

So whether your audience is a shareholder, customer or employee—use the tools of professional communicators to make you and your company more credible and successful.

Key Technology Video

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2013 Annual Report

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Investor Capacity Folder

Investor PowerPoint Presentation