Tips for uploading videos
Be strategic about which platforms the video is uploaded/embedded to.
Uploading vs. embedding can be a complex decision that should be discussed by a team before distributing any video content.
Uploading is the practice of hosting video data on a service site (Vimeo and YouTube are most common). The video will be distributed from where it was uploaded—passing any data and value to the upload platform.
Uploading a video to two or more locations will split the traffic and decrease the perceived value and significance of the project.
Embedding is the practice of “adding an object from another website.” While the video is still uploaded to a hosting site (for example: Vimeo) the video object appears on the website on which it has been embedded. Data and value are still passed to the upload platform, but the visual occurrence passes to the embed location.
Embedding a video to two or more locations will maintain the data and value for all the occurrences since the video is still hosted in only one location.
Deciding which video is posted or embedded on which platform(s) depends entirely on the project content, subject, and goals. These decisions should be clearly thought out and communicated.
For a basic example:
Uploading a video to Facebook will get more interaction and views, but is a much less robust marketing tool as the system is designed to help Facebook before your business.
Embedding a video on Facebook will get less interaction and views, but it will pass rank and traffic to a more robust hosting site.
Uploading a video to Vimeo will be much less likely to get interaction and views, but the hosting platform is built to help your business and the viewer community—making this an ideal platform for sharing content with people who want to see it.
Embedding a video from Vimeo produces a high-quality player and product to display the video, however, videos embedded from Vimeo are not passing search ranking on to the video content.
Uploading a video to YouTube can be an effective way to get your video found by strangers, but the platform is built for Google to sell; small videos can easily get lost in the barrage of other content.
Embedding a video from YouTube provides a lower-quality player and product, but the views and interaction will more improve your search ranking for the topic.
There are many scenarios and strategies to discuss. With so much time invested in each project, it’s important to place similar time and importance on the distribution of the video, to get the most from your investment.