Image matters. In fact, sometimes it isn’t even the best idea that wins in the marketplace, but the idea that is told in the most compelling way and reaches the right people.
As an entrepreneur or small business owner, it’s impossible to have expertise in every area of your business—legal, human resources, finance, marketing. And frequently, you don’t have the budget to hire those experts full-time at the start of your journey.
So here’s a quick list of what you should have in place before you officially launch or re-brand your business—and some common mistakes to avoid:
Your logo conveys your brand in an instant. Avoid:
Trendy type destined to be outdated
Similarity to other existing logos
Symbols that are complicated
Symbols that are vague and hard to understand
Colors that signal the wrong brand attribute or don’t work digitally
Amateur or dated fonts
Logos that don’t work in both very small and very large applications