Executive Communications
Kari Arns
The Thing That's Actually Holding You Back

The senior leaders who get passed over aren't always less competent. Some have just never examined the signals they're sending with their presence—which is the sum total of what you say and do.

The Thing That's Actually Holding You Back
Design, Marketing
Kari Arns
The Magic of a Big Mural? It Can't Be Ignored!

Thinking about going big with a wall or street mural? The impact can't be beat! But creating large scale art can be tricky. Here are 10 things to consider before you start concepting: 

The Magic of a Big Mural? It Can't Be Ignored!
Executive Communications
Kari Arns
Executive Communication Self-Assessment: Check ...

As leaders, it can be hard to know if we are communicating the right things, in the right way, and at the right time.

This quick self-assessment guides you through some self-reflection to see where you’re soaring, and where you may want to shore up your communication.

And here’s the good news: communication mastery can be learned!

Executive Communication Self-Assessment: Check Your Effectiveness
Design, Marketing
Kari Arns
Should You Send a Printed Postcard or an Email? ...

Sometimes the smartest move isn’t another email subject line or boosted post—it’s showing up in someone’s actual mailbox. Direct mail has a kind of presence digital can’t replicated: it interrupts the scroll, cuts through the noise, and lingers on a counter or desk in a way a digital ad never will. When used with intention, it’s less about old-school tactics and more about tactile strategy.

Should You Send a Printed Postcard or an Email? The Answer May Surprise You!
Web, Marketing
Kari Arns
From Clutter to Clicks: How to Build Your ...

An online catalog can either be a brand’s best sales engine—or its fastest way to overwhelm a visitor. The difference is in design and discipline. A great catalog doesn’t just “list products”; it curates them, guides discovery, and makes exploration effortless. If you’re loading dozens (or hundreds) of items, the key is thinking like a shopper, not just a seller as you build your website.

From Clutter to Clicks: How to Build Your Online Product Catalog by Thinking Like a Buyer

Marketing

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Why Social Media Posts Fail: 10 Common Pitfalls and How to Avoid Them

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Why Social Media Posts Fail: 10 Common Pitfalls and How to Avoid Them

Have you developed some great visual content for your social channels, but failed to get the results you hoped for?

This can happen when a business focuses on the visual content but fails to attend to some other equally important aspects of their social media strategy.

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How To Get More Than You Paid For From Your Web Vendor

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How To Get More Than You Paid For From Your Web Vendor

As a client, you may not realize how much you can do to get the most for your investment. The place to start is with an understanding of how web vendors estimate their costs and manage the project. Your web vendor typically allocates a set number of hours to create your new website. Usually, they will include some time in their estimate to allow for good ideas to emerge in the creative process that can't be anticipated. That's good. 

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An Inside Look at a Website Redesign

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An Inside Look at a Website Redesign

Have you ever been completely taken in by a website, but couldn’t really say why?

That’s because many of the visual cues are recognized subconsciously, rather than consciously. These include data-driven cues, color, call to action placement, type choice and format, and images.

A good website creator will pay scrupulous attention to these and other tried-and-true techniques when they develop a new website.

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How to Make the Most of Your Big Announcement

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How to Make the Most of Your Big Announcement

Shady Grove Medical Center has recently introduced the construction of a new tower building, with a focus on providing patient-centric care and innovation. The advertising campaign by CMBell showcases the hospital's cutting-edge technologies and medical advancements through captivating visuals and compelling narratives, representing the hospital's transformative journey. 

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10+ Social Media Post Ideas That Can Increase Engagement [Infographic]

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10+ Social Media Post Ideas That Can Increase Engagement [Infographic]

DEVELOPING ENGAGING CONTENT is one of the biggest challenges of digital communication. With so much content vying for our attention, there are tried and true ways to capture and hold a viewer's interest.

Visuals are an essential element for any post, and because the brain is attuned to motion, using video almost always increases engagement.

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A Look Inside an Award-Winning Community Awareness Campaign

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A Look Inside an Award-Winning Community Awareness Campaign

What goes in to making a campaign that gets noticed—and creates awareness?

Lots of decisions! Here are some of the reasons behind the campaign we created with the Walla Walla County Department of Community Health, as part of their work to prevent suicide, provide access to mental health resources, de-stigmatize mental health issues, create awareness about the dangers of fentanyl, and prevent opioid use.

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A Behind-the-Scenes Look at a Website and Visual Brand Makeover

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A Behind-the-Scenes Look at a Website and Visual Brand Makeover

Communication has never been more important to businesses and organizations. A company’s website is probably the most important marketing and sales tool available. It’s important to update stagnant designs after five years or more.

CMBell recently redesigned the visual brand for Stella’s Homestead, and in this entry, we’ll take you behind the scenes on some of the work that led up to this.

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Take the First Step Towards Getting a Winning Website

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Take the First Step Towards Getting a Winning Website

Creating a new website can easily slip into the “not today” category, and for good reasons.

It’s easy to get caught up in a flurry of worries like: What if I can’t find the right vendor? How can I be sure that I’ll get a website that helps grow our business? What if there are cost overruns? What if there are delays? What if I haven’t managed an outside web vendor before? Or where do I even begin?

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What Type of Video Do You Want to Create?

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What Type of Video Do You Want to Create?

We take the worry out of producing a video by providing you with the essential elements to make a video designed to increase customer engagement and grow your business.

With decades of experience and a history of keeping our promises, we'll deliver your video on time, on target, and on budget.

Check out our list of video options.

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How To Get Your Video Seen By More People

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How To Get Your Video Seen By More People

Too often we see organizations invest in videos, and then miss the huge opportunity they have to connect with their audience by failing to get it in front of them.

Don’t let this happen to you! To get the most from your video investment, follow these basic steps to get your video in front of more people.