Almost everyone has some hesitation when it comes to embarking on a new website simply because for many, it’s unknown territory.
So here are some practical tips about ensuring that your website project gets delivered on time, on budget, and on brand—and makes you the hero!
COMMUNICATION IS A SKILL THAT CAN BE LEARNED! But it isn’t a skill that’s regularly taught in school. Here are some tips and examples to help your team polish up their presentations, learn how to disagree professionally, and level up what people think of them.
What is it about some websites that just instantly feel right—even if you can't quite put your finger on why?
That’s because many of the visual cues are recognized subconsciously, rather than consciously.
Campaign landing pages are widely considered a best practice for advertising campaigns, and there’s solid reasoning and evidence behind this. Here’s why:
We take the worry out of producing a video by providing you with the essential elements to make a video designed to increase customer engagement and grow your business.
With decades of experience and a history of keeping our promises, we'll deliver your video on time, on target, and on budget.
Check out our list of video options.
If you’re one who gets excited about design trends, Pantone recently announced “Ultimate Gray” and “Illuminating” as the 2021 Colors of the Year.
Too often we see organizations invest in videos, and then miss the huge opportunity they have to connect with their audience by failing to get it in front of them.
Don’t let this happen to you! To get the most from your video investment, follow these basic steps to get your video in front of more people.
CMBell and four of our clients have received awards from the 2020 International MarCom Awards Competition. The MarCom Awards honor excellence in marketing and communication and represent one of the largest creative competitions in the world—with 6,000 entries submitted from creative teams in dozens of countries.
Communicating in a crisis is like piecing together a puzzle without having the original image to reference.
This is why an emergency situation often isn’t fully understood until later—or sometimes never at all—and why so much misinformation occurs. No one person has the whole story, and each person sees only one slice of the event. Piece by piece, we attempt to create a narrative that makes sense.
Maybe there's a reason that blue is the #1 choice for corporate branding and identity, as many hope to cash in on the intrinsic belief that blue represents constancy, quality, and achievement. It does seem to be a color that many executives like—and as you can see, we’ve used it for our own brand because of its classic, timeless appeal.
The way we adapt to the crowded world of communication is by evaluating a message in a matter of seconds to see if it interests us. If it doesn't, we move on. Your job as a presenter, then, is to make it as rewarding and easy as possible for your viewer to grasp your message.
Here are 10 things you can do right now to improve your PowerPoint or other presentations:
Why are the “Job” and the “About Us” pages so frequently lackluster on business websites?
For most, it's probably a practical reason. Once that content is developed, there's generally little reason to revisit it. It falls into that perilous category of important but not urgent, and there it languishes—missing untold opportunities to persuade, compel, and sell.
Words and images are powerful tools for building a company’s culture. And yet they are too often underused in business.
While mission and values are at the center of an organization’s culture-building language, a mantra can flesh those out. If, for example, excellence is one of your values, a mantra can focus attention on how excellence occurs.
With 87% of agencies having 25 or fewer employees, don't overlook what a small firm can do to produce creative work that gets you noticed, heard, and remembered—and do it fast and affordably.
Finding the right fit is vital when selecting a creative agency. Talent, track record, and creativity can be found in any size agency, but here are some things small firms can offer.
The new year is a good time to take a fresh look at your website—your front door to business—and ask “is it helping my business grow, or standing in the way of growth?”
If you’re not quite there yet, the right web development firm can help you take your website to the next level—and in the process, make it easy, painless, and affordable to give your website a true competitive advantage.
You already know the importance of telling your story.
But do you know how to make sure your story will lead to that “ah-ha” moment with your audience? Do you know how to make it rise above so-so storytelling and leave your audience touched, persuaded, or engaged?
At the heart of great storytelling are two things: identifying the right story, and telling it well.
Creative work by CMBell and their clients have garnered four Aster Awards: One gold award for a marketing video in Physician profile, one silver in executive message – internal communication video, two bronze awards in marketing videos for regional healthcare systems.
The Aster Awards competition is dedicated to recognizing the most talented healthcare marketing professionals for outstanding excellence in advertising, marketing and communications.
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