Executive Communications
Kari Arns
Executive Communication Self-Assessment: Check ...

As leaders, it can be hard to know if we are communicating the right things, in the right way, and at the right time.

This quick self-assessment guides you through some self-reflection to see where you’re soaring, and where you may want to shore up your communication.

And here’s the good news: communication mastery can be learned!

Executive Communication Self-Assessment: Check Your Effectiveness
Design, Marketing
Kari Arns
Should You Send a Printed Postcard or an Email? ...

Sometimes the smartest move isn’t another email subject line or boosted post—it’s showing up in someone’s actual mailbox. Direct mail has a kind of presence digital can’t replicated: it interrupts the scroll, cuts through the noise, and lingers on a counter or desk in a way a digital ad never will. When used with intention, it’s less about old-school tactics and more about tactile strategy.

Should You Send a Printed Postcard or an Email? The Answer May Surprise You!
Web, Marketing
Kari Arns
From Clutter to Clicks: How to Build Your ...

An online catalog can either be a brand’s best sales engine—or its fastest way to overwhelm a visitor. The difference is in design and discipline. A great catalog doesn’t just “list products”; it curates them, guides discovery, and makes exploration effortless. If you’re loading dozens (or hundreds) of items, the key is thinking like a shopper, not just a seller as you build your website.

From Clutter to Clicks: How to Build Your Online Product Catalog by Thinking Like a Buyer
Marketing
Kari Arns
Are You Showing Up as the Professional You Are?

There once was a study of doctors and lawsuits, and what it found may surprise you. Those who showed up with their patients in a warm, professional way were less likely to be sued than their colleagues with better outcomes who didn’t exhibit those traits.

Are You Showing Up as the Professional You Are?
Marketing, Social Media
Kari Arns
Big Impact, Small Budget: 30 Low-cost Post ...

Let’s be honest: running a hospital or clinic is resource-intensive. Marketing dollars can feel scarce, and social media often gets squeezed. But here’s the good news—you don’t need a blockbuster budget to create a social media presence that feels professional, engaging, and trustworthy. What you do need is consistency, creativity, and a clear sense of what matters most to your community.

Big Impact, Small Budget: 30 Low-cost Post Ideas for Healthcare Social Media
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A Look Inside an Award-Winning Community Awareness Campaign

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A Look Inside an Award-Winning Community Awareness Campaign

What goes in to making a campaign that gets noticed—and creates awareness?

Lots of decisions! Here are some of the reasons behind the campaign we created with the Walla Walla County Department of Community Health, as part of their work to prevent suicide, provide access to mental health resources, de-stigmatize mental health issues, create awareness about the dangers of fentanyl, and prevent opioid use.

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A Behind-the-Scenes Look at a Website and Visual Brand Makeover

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A Behind-the-Scenes Look at a Website and Visual Brand Makeover

Communication has never been more important to businesses and organizations. A company’s website is probably the most important marketing and sales tool available. It’s important to update stagnant designs after five years or more.

CMBell recently redesigned the visual brand for Stella’s Homestead, and in this entry, we’ll take you behind the scenes on some of the work that led up to this.